I’m a user researcher & product strategist helping organizations make smarter business decisions and build products people love.

I’ve led research across startups, in-house teams, and agency environments, shaping and driving business strategy. I lead cross-functional teams in asking the right questions, making sense of ambiguity, and applying insights to ensure we’re building user-centered products. Endlessly curious, I help teams deeply question the status quo, foster a culture of data-driven decision making, and uncover insights they didn’t know they needed.

I got my start in the world of public health. After earning my Master’s in Epidemiology from Columbia University, I pivoted to design research while working at Penn Medicine’s Center for Healthcare Innovation. I was inspired by how research in a real-world setting led to meaningful results and truly improved lives.

Reach out if you need support understanding customer needs, informing content development, clarifying brand positioning, or want to chat about my latest hobby (likely something in the textile arts).

RIGOROUS BUT FLEXIBLE

I set high standards for study design and methodology, but stay flexible to adapt to changing project and business goals.

DATA-DRIVEN STORYTELLING

I weave my insights into a narrative that makes them memorable, useful, and easy-to-understand. Research that sits in a written report is wasted time and money.

MIXED METHODS APPROACH

I use both qualitative and quantitative methods to answer the research questions at hand, develop the most powerful narrative, and support prioritization.